Read Our 13 Recruitment Trends of 2019 Below
Trend 1. Talent Acquisition Marketing
Talent Acquisition marketingstrategy is the process of building an organization’s employer brand to attract top talent. Recruitment marketing is a trend because of the candidate lead market that the industry has evolved too. Its main goal is to follow the latest trends in the market and offer solutions to companies so they can overcome these new market challenges. The faster that your company implements these new recruiting best practices top talent will be more likely to chose your company.
Trend 2. Inbound Recruiting
Inbound Recruiting is a recruitment marketing strategy where your company efficiently and effectively attracts candidates with the goal to make them choose you as their next employer. Your company’s goal in inbound recruiting is to attract, convert and engage candidates through many different forms of media. By using inbound marketing techniques through SEO, SEM, and branding techniques your company is able to yield top talent by them choosing you.
Trend 3. Employer Branding
LinkedIn has proven that more than 75% of job seekers research about a company’s reputation and employer brand before applying. So naturally, employee branding matters when trying to attract top talent. Employer branding ideas are essential in all parts of a brand from their talent acquisition process to the user experience.
Companies with a bad reputation not only struggle to attract top talent, but they also struggle to retain their top talent. So having a strong employer brand is one of our top trends of 2019. Skillgigsactually makes it easy for your company to build an employer brand by offering companies to highlight their company’s brand through our company profile on our app!
Trend 4. Candidate User Experience
Candidate user experience is the impression that a candidate gets while they go through the hiring and recruitment process at your company. Talent user experience completely plays in part with the company’s brand and having a strong candidate user experience will essentially build a stronger brand.
Candidates who had a positive candidate experience in your recruiting process will more likely accept your job offer, reapply in future and refer others to your company. On the flip side, a candidate that has a negative UX or user experience will have a major impact on your hiring goals both directly and indirectly for your company!
Trend 5. Internal Candidate Databases
Internal candidate databases are when an organization has an inventory of potential job candidates. Many companies have resorted to this strategy because there is a limited amount of top talent are in the market and they have had to use their own ATS systems to find candidates.
The biggest pro of having an internal candidate databases is once a job opening lands on your desk you have a database filled with top talent that could potentially fill that position. This allows you and your team to be prepared forcurrent and future needs that your company may come across unexpectedly.
Trend 6. Candidate Relationship Management
Candidate relationship management (CRM) is a structure for managing and improving relationships with current and potential job candidates in a company’s pipeline. Up to 80% of job candidates will choose a company versus another company based on their relationship with a recruiter.
At Skillgigs we have in-house methodology called TECE which allows us to be transactional in building relationships with talent.
- Trust – we build relationships
- Educate – we leverage the trust to educate about how to look for better jobs
- Coach – we act as career coaches
- Enable and Deliver – we help deliver a seamless and easy experience when it comes to entertaining and managing new job opportunities in our marketplace
As you can guess the shift in the industry towards a candidate driven market has made candidate relationship management quickly become one of the top 2019 top recruitment trends.
Trend 7. Recruitment Automation Tools
We see a large number of ATSs’ working together with other marketing solutions to create a streamlined process in finding candidates. In the case of Skillgigs, we have created a 3 in 1 tool that combines a sophisticated ATS, AI and a predictive hiring analytic tool all in one app. As this time-sensitive industry starts to make this shift, it is essential that your company finds an automation tool like Skillgigs to find talent.
Trend 8. GDPR
General Data Protection Regulation (GDPR) is a new piece of EU legislation that will replace the current Data Protection Act (DPA) with the goal to unify data regulations within the EU. We feel that this will be huge for organizations that have a global footprint or wanting to have a global footprint in the future and if they want to hire top talent they must have GDPR on the forefront of their hiring decisions.
Trend 9. Data-Driven Recruiting and HR Analytics
Data-Driven Recruiting and HR Analytics are new tools that help HR departments use to quickly identify and evaluate a candidate for a position. In a fast-paced labored market, this is very key in finding candidates. Having a strategic plan for hiring talent will help you land top talent better.
At Skillgigs we are using data in our predictive hiring technology to evaluate a candidates skills strengths and expertise in our skill index. Our index allows for recruiters to make a reliable decision when finding talent.
Trend 10. Employee Referrals
Employee referral programs are one of the most effective ways of hiring talent and filling open gigs. With the help of inbound marketing strategies and data, we feel that employee referrals will be a trend in 2019.
Trend 11. Collaborative Hiring
Collaborative hiring is a hiring method in which both HR teams and teams from other departments work together to find and hire talent. Collaborative hiring is extremely important as it significantly improves the quality of new hires. Consequently, turnover rates drop which positively effects the overall recruitment and hiring strategy.
Trend 12. Structured Interviews
Interviews are seeing a change in their structure in 2019 as well. The shift in a more structured interview process will allow companies to bring objectiveness and fairness in the interview thus allowing companies to be protected legally. It also makes the decision process in choosing a candidate much more effective.
Trend 13. Chat Bots and AI Interviewers
This trend aligns with the candidate user experience trend listed earlier. By making processes more streamlined for candidates especially with tasks that are more monotonous the hiring process can be expedited and give the candidates a better user experience. In the race for hiring talent, this is very important for companies to implement and we expect more interview to be done through AI and chatbots.
It’s time to take your recruiting strategy to a whole new level in 2019
The HR and recruitment field is evolving every day and as the global workforce becomes younger it’s your job to know how to attract new top talent to your company. That’s why it’s key to stay up to date with the latest trends with the recruiting industry in 2019. To learn more about the recruiting industry, be sure to check out our other recruiting blogs.